Comments: Car Shopping in Costa Rica

Anyone remember New Coke? And Tony, you do know GM has stopped making your precious Oldsmobile..

Posted by Elena at May 11, 2004 12:18 PM

So, does this mean you didn't buy the car?

Posted by Siobhan at May 13, 2004 08:11 AM

Two words: Harley Davidson. Proving your point that marketers will do anything to convince consumers that a brand can lend meaning to an unrelated product, and therefore convince them that they are buying quality, HD has leant its name to cutlery, shoes, vending machines, safety glasses, hats, credit cards, clothing (1200 new items each year), and more. The link goes to a Harvard Business School study of the HD brand.

Hope you made it to and out of Colon - Happy trails!!!

Posted by Michael Nixon at May 21, 2004 02:00 PM

So, Iím visiting Austria & Switzerland places where you can buy the same brands you can everywhere else (with the same euro), our cultural differences only seem to be illustrated by the backdrop, and people speak English with a different accent. Here I nuke the same Ďdoctor oetkerí pizza in the same Phillips microwave. While sitting on an Ikea chair. The bad Ikea build it your self, where the fuck does this go and why is this part left when Iím finished joke works here just the same. I bought the Divided T-shirt from H&M, size medium so I donít have to try it on first and a pair of all-stars converse size 8, always a perfect fit, all the same prices as in Holland. Thank god Iím climbing a mountain this afternoon or I might as well have stayed home.

Tones keep up the good work, love reading your writings, say hi to Claire, and have a great one, Egmont.

Posted by egmont at May 26, 2004 01:39 AM